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Your developer
We work with the developer you already have.
We do not build websites and we will not try to sell you a new one. Your developer stays yours, you pay them directly, and we take no commission.
What your developer receives
A clear list, with a test for each item.
The person who already looks after your site receives a short written list of the technical items: what needs changing, and the simple test that shows it is done. We then run that test ourselves and write down the result, with a date.
We draft the page text from an interview with you, and you approve the final wording. You or your developer then place it, and we check the result. If you would rather we did it, we place it ourselves through your existing editor (R1,500 more on the Correction) and keep a copy of what was there before. Your developer keeps the technical work: hosting, security, updates, plugins, themes and templates, header, footer and menu layout, page building, forms and speed work that needs code. If an old page address on your website no longer works, we redirect it to the right current page, at no charge, where your website already has a redirect tool.
If something is held up
Each item has a date. After two missed dates, you decide: another developer, a pause, or a change of scope. Meanwhile AI Visibility carries on with everything that doesn’t need the website.
Some website platforms give your site an “AI score”. That score only measures the platform’s own checklist. It doesn’t tell you what the assistants actually say about you.
The Readiness Standard, free
The basics every website should meet.
Each comes with a test you can run yourself, without special tools. Share it with your developer, whether or not you work with BlueWing.
1. Your six key facts are in the words on the page
Business name and location, areas served, phone number, opening hours, main services and website address.
The test: On a phone, try to select each fact as text. If it cannot be selected, or appears only in a picture, the assistants cannot read it.
2. Your business name sits beside your facts
AI answers often link to a page without naming the business behind it. Writing your business name in the same sentence as your phone number, your areas and each service keeps the name attached to the facts.
The test: Read the sentences that give your phone number, your areas and each main service. Your business name should be in each one, not only in the logo.
3. The same facts everywhere
The website, Google Business Profile, Bing Places, Facebook, LinkedIn and directories give the same name, address, phone number and hours.
The test: Compare the six facts on the website with the Google profile and Facebook. Every difference is a fault.
4. Where you are and where you work, stated separately
The business address and the areas served are different facts, both written in words.
The test: Find one sentence for each.
5. AI tools are not blocked by accident
A site can refuse the programs that fetch pages for ChatGPT, Google and Perplexity when a customer asks. That removes the business from answers.
The test: Add /robots.txt to your website address and ask your developer to explain, line by line, what is allowed and what is refused.
6. The main text does not depend on special effects
Some pages build their text only after they load, and many AI readers miss it.
The test: Use your browser’s reader view. The main text and the six facts should still be there.
7. The site is not hidden from search
A single setting can tell search engines to ignore a page. It is often left on by mistake.
The test: Search Google for site: followed by your address. Each important page should appear.
8. It works quickly on a phone
Customers on phones leave pages that are slow to show, and Google counts speed in ordinary search.
The test: Run the free Google PageSpeed Insights test on the mobile setting and read Largest Contentful Paint: how long the main picture or text takes to appear. Google’s target is 2.5 seconds or less. Large videos and uncompressed photographs are the usual cause.
9. One page for each important service
Each says what the service is, who it is for, where it is offered, what proves you can do it, and what to do next.
The test: Read each page and find those five things.
10. Every contact route works
Phone, WhatsApp, the form and email each reach the person who should answer.
The test: Send a test through each one yourself. Don’t stop at clicking the button: check that the message actually arrives.
11. You own the accounts
The domain, hosting login, Google Business Profile and analytics belong to the business.
The test: Sign in to each yourself.
The full Readiness Standard, with a column for your developer to report against, is free from Peter on request.
Start here
Want the full Readiness Standard?
Ask Peter for a copy for your developer, or start with a free Snapshot to see what the assistants say about your business now.
Tell Peter about your business
Email Peter
Choose how you write email. Each one opens a message with the questions filled in.
Gmail Outlook The email program on this devicepeter@bluewinglocal.co.za
peter@bluewinglocal.co.za
082 646 4204
Unit 4, Lone Rock Complex, Lonehill, Sandton, 2062
Monday to Friday, 9am to 5pm
Saturday, 9am to 12pm
Sunday, closed