For hotels, lodges and guest houses
Travellers are asking AI where to stay. Is it naming you?
Guests now ask ChatGPT and Google’s AI questions like “Where can we stay near the Cradle of Humankind with children?” The assistant gives them a short list of places. BlueWing checks what the assistants say about your property, and puts right whatever keeps you off that list or gives guests the wrong details.
Or WhatsApp Peter on 082 646 4204
Not a hotel or lodge? We do the same for local businesses in Sandton, Johannesburg and Pretoria. See how it works
The AI Snapshot free The AI Correction R6,500 once-off AI Visibility R4,000 a month
Illustrative. AI answers change from day to day.
Why it matters
Someone may be recommending you with the wrong phone number.
A guest who asks ChatGPT or Google’s AI “where should we stay?”, or a customer who asks “who should I use?”, gets a short list of names. The assistant builds that list from your website, your Google profile, the booking sites, Facebook, the directories and your reviews.
What usually goes wrong
- An old phone number, or out-of-date opening hours.
- No area, or the wrong one.
- Services that are never clearly described.
- Important facts the assistants cannot read, such as details shown only in a picture.
- Rates, packages or room details only in a PDF.
- Words any competitor could have written.
What it costs you
- The assistant leaves you out of its answer.
- Or it sends the customer to you with the wrong number, hours or area.
- You never find out, and the customer calls the next name.
In most cases the cause is a few things that can be fixed quite easily.
How it works
There are three steps, and the first one is free.
BlueWing checks what the AI assistants say about your business, puts right what is wrong, and keeps it right.
-
The AI Snapshot
Free
- Peter asks four AI assistants a question your customers would ask.
- Do they name you, and who do they name instead?
- Are your six key facts right?
- Where your own Google reviews stand.
- Shown to you in person or on a call.
-
The AI Correction
R6,500 once-off
- Your details corrected on Google, Bing, Facebook, LinkedIn and the main directories.
- Replies drafted to your unanswered Google reviews, for you to approve.
- Up to five website pages written from a short interview with you, so they say what only your business can say.
- The approved words placed on your website by you, your developer or us, and the result checked.
-
AI Visibility
R4,000 a month
- A monthly check of what ChatGPT, Google and other AI assistants say about you.
- Your Google reviews answered.
- One new piece for your website each month, from your own experience.
- Anything that has changed, put right.
- Your website, Google profile and listings kept in agreement.
- A one-page report and a short call.
New clients take the Correction with at least six months of AI Visibility: R10,500 on the first invoice. After that it runs month to month. The same prices for every business.
Prices and terms in full
- Our prices are fixed and we don’t give discounts.
- If you’d like us to make the changes for you, placing the approved wording on your website (and, for hotels and lodges, on the booking sites) ourselves, add R1,500 to the Correction, once.
- Each additional location or property adds R2,000 to the Correction and R1,500 a month to AI Visibility.
- A second business with the same owner is R3,000 a month.
- Google Posts, four posts a month on your Google profile, can be added to AI Visibility for R1,500 a month.
- Invoices are paid in advance. BlueWing is not VAT registered.
- A one-page Agreement to Start is signed before any paid work. Everything delivered is yours to keep.
Your website
Your website keeps its design. We only change the words.
You don’t need a website like this one. Your design and your developer stay as they are. What changes is how clearly your pages say what you do, for your customers and for the AI assistants alike.
What changes
- Clear headings that say what each section is about.
- Short paragraphs and bullet points a busy customer can scan.
- Your phone number, areas and services in plain words, not hidden in pictures.
- Your business name beside your key facts.
- What you do, and what you don’t, so nobody has to guess.
- Once you approve the wording, you or your developer place it, and we check it. Or we place it for you, for R1,500 more.
What stays the same
- Your design, colours and photographs.
- Your developer, for anything technical, paid directly by you.
- Your website, domain and accounts, all owned by you.
- Nothing is published without your approval.
Plain facts, clearly laid out, help a busy customer and an AI assistant in the same way.
Hotels, lodges and guest houses
Travellers now ask AI where to stay.
“Where can we stay near the Cradle of Humankind with children?” The assistants answer from your website, your Google profile and the booking sites. If those disagree about what a room sleeps or when you check in, guests arrive with the wrong idea, or book somewhere else.
What we check for travellers
- How many each room or unit sleeps.
- Your child and pet policy.
- Check-in and check-out times.
- Whether day visitors are welcome.
- Wedding or conference capacity.
- On your website, Google, Booking.com, Airbnb, LekkeSlaap, SafariNow, TripAdvisor and your area’s tourism listing.
For hospitality
- Prices are the same as for any other business: R6,500 once-off, then R4,000 a month.
- We can make the changes for you, on your website and the booking sites, with your approval, for R1,500 more on the Correction.
- Seasonal checks before the December, Easter and winter holidays.
- Anywhere in South Africa and neighbouring countries, on a video call where a visit isn’t practical.
What the free Snapshot shows
Who was named, and what they say about you.
Here are two of the findings, as they might look for a lodge. AI answers change from day to day, so a Snapshot shows what the assistants said on the day it was run.
Named when a customer asked
“Where can we stay near the Cradle of Humankind with children?” · four assistants
- Red Aloe Country HouseNamed by 3 of 4
- Fig Tree Hollow LodgeNamed by 2 of 4
- Your propertyNamed by 0 of 4
| Fact | ChatGPT | Gemini | Perplexity | Claude |
|---|---|---|---|---|
| Business name and location | C | C | C | W |
| Areas served | A | C | A | A |
| Phone number | W | C | W | A |
| Opening hours | A | W | A | A |
| Main services | C | C | A | C |
| Website address | C | C | A | C |
Who you deal with
You deal with Peter himself.
Dr Peter Thompson runs BlueWing Local Marketing himself, from Lonehill in Sandton. He takes on no more than ten monthly clients, so he does the work and knows each business properly.
- A PhD in science, and years in corporate marketing at Bayer and BASF South Africa.
- Earlier, in Gauteng tourism: ran the My Destination Johannesburg franchise, and made virtual tours for Maropeng, the Sterkfontein Caves and SAB World of Beer.
- Many years helping Johannesburg businesses be found on Google.
- Now checks what the AI assistants say about hotels, lodges, guest houses and local businesses, and puts it right.
How BlueWing works
We write the words. Your developer builds the website.
We write the words and check them.
BlueWing writes the text from a short interview with you, and you check every fact and approve every word. You or your developer put it on the site, or we do it for you. Either way, we then check the result on the live site ourselves.
Your developer stays yours.
You pay them directly. We take no commission or referral fee on any developer work.
You stay in charge.
You own your website, domain and accounts. Nothing is published without your approval.
Our prices are fixed.
We don’t give discounts, but we can be flexible about when the work starts.
What we promise, and what we don’t
We check honestly, and we don’t promise rankings.
We promise to check honestly, put right what is within reach, and show you the evidence.
We don’t promise a ranking, that an assistant will refer you, or a number of enquiries. No one can honestly promise that. What we can do is remove the reasons they leave you out or get your details wrong.
Every result is dated and shown
- The same questions, asked the same way, every time.
- No question is rerun to make a result look better or worse.
- An assistant that could not be reached is recorded as unavailable, and not counted against you.
- Where your details are already sound, we tell you so.
Verified Google reviews
Reviews from Peter’s years of Google work.
27 five-star reviews from owners and managers whose businesses Peter helped to be found on Google Search and Google Business Profile.
★★★★★
“Three months after signing up with Peter, our diary was filled to capacity for the entire month of January. A colleague pointed out we had 16 new clients in just three days. When I asked them how they found us, an impressive number said Google.”
★★★★★
“Peter has changed my business without buying a single adword. Of the 30-plus calls a day we now get, 28 come from Google. In hard Covid times we had more work than we knew what to do with.”
These results come from Peter’s Google work, before his move into AI visibility. The same approach applies to AI: accurate facts, the same wherever they appear.
Read all the reviews on GoogleWho we work with
Properties and businesses whose guests and customers look them up first.
BlueWing works with no more than ten monthly clients at a time.
A strong fit if
- Guests or customers look you up online before they contact you.
- You run an independent hotel, lodge, country venue or graded guest house anywhere in South Africa or a neighbouring country, wherever your guests travel from.
- Or you run a local business in Sandton, Randburg, Johannesburg, Midrand, Centurion or Pretoria whose customers come from your own area.
- You will answer a short interview, check the facts and approve the wording yourself.
- You own your website, domain and Google Business Profile, or can get them back.
- You have a developer for the website, or will appoint one.
Not the right fit if
- You want a guaranteed ranking or a number of leads.
- You want BlueWing to build or look after your website.
- You want social media management or Google Ads.
- Your property is part of a national or international chain.
- You would rather not approve facts or have the work checked.
Start here
Find out who AI refers when your customers ask.
Send Peter your property or business name, your website, and the guests or customers you most want to reach. He will tell you whether a free Snapshot is worth running. No cost and no obligation.
Tell Peter about your business
Email Peter
Choose how you write email. Each one opens a message with the questions filled in.
Gmail Outlook The email program on this devicepeter@bluewinglocal.co.za
peter@bluewinglocal.co.za
082 646 4204
Unit 4, Lone Rock Complex, Lonehill, Sandton, 2062
Monday to Friday, 9am to 5pm
Saturday, 9am to 12pm
Sunday, closed