WHEN YOU ABSOLUTELY NEED NEW CUSTOMERS TO GET YOUR BUSINESS GROWING

WE TURN YOUR CUSTOMERS FROM POTENTIAL TO LOYAL - AND SO YOUR BUSINESS GROWS!

We specialize in growing local businesses using Google Maps and Google Search Marketing. Our system is ideal for use on mobile phones, and customers simply searching for your products or services can easily find and learn about your business - wherever they may be in your location.

  

As your business grows, you get our professional BlueWing Marketing Team to add more sophisticated features, as well as Social Media,  which attract even more customers. We interact directly on line with potential buyers and your business becomes more visible, more attractive and more successful. 


In this way we turn your customers from potential to loyal. And we grow your business.

LOCAL SEARCH MARKETING GETS YOUR BUSINESS FOUND

WHAT IS LOCAL SEARCH MARKETING?

WHAT IS LOCAL SEARCH MARKETING?

WHAT IS LOCAL SEARCH MARKETING?

"Local Search Marketing (Local SEO) is a branch of SEO that focuses on optimizing a website to be found in local search results."

(Source: Searchengineland.com)  


 Local SEO is mainly undertaken with the free App provided by Google, called Google My Business. This App was specifically created manage how your business appears on Google Search and Google Maps


WHY LOCAL SEARCH MARKETING?

WHAT IS LOCAL SEARCH MARKETING?

WHAT IS LOCAL SEARCH MARKETING?

Here are some statistics:

  • 78% of local mobile searches result in an offline purchase
  • 96% of PC owners conduct local searches
  • 46% of all Google searches are local
  • 64% of local customers use search engines and directories as their main way to find local businesses
  • 50% of local mobile searchers look for business information 

(Sources:  Search Engine Land and Business 2 Community)

WHY MOBILE PHONES?

WHAT IS LOCAL SEARCH MARKETING?

WHY MOBILE PHONES?

  • 51% of customers say that they use mobile devices to discover new brands and products (BrightEdge, 2017)
  • 40% or more of online transactions are now done on mobile (Google, 2017)   
  • Smartphone users are 50% more likely to expect to purchase something immediately while using their smartphone compared to a year ago (Google, 2017) 
  • 70% of smartphone users who bought something in a store first turned to their phone for information about a purchase (Google, 2017) 

WE GIVE OUR CLIENTS GREAT RESULTS

CUSTOMERS FIND YOUR BUSINESS WITH A DISCOVERY SEARCH

CUSTOMERS FIND YOUR BUSINESS WITH A DISCOVERY SEARCH

CUSTOMERS FIND YOUR BUSINESS WITH A DISCOVERY SEARCH

WHAT IS A DISCOVERY SEARCH


This is a search where the customer doesn't know the name of your business or its location


 "A Discovery Search occurs when search users have typed in something generic such as ‘plumber near me’ or ‘convenience store open now’ and your business listing has appeared in the local search results "- Jamie Pitman


The results are provided in Google My Business and Google My Business - and we pass these on to you - depending on which Solution you purchase.

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0 - 6,254 searches in a few weeks

CUSTOMERS FIND YOUR BUSINESS WITH A DISCOVERY SEARCH

CUSTOMERS FIND YOUR BUSINESS WITH A DISCOVERY SEARCH

NEW BUSINESS


Several weeks after being set up with a BlueWing Local Search Marketing Solution for the first time,


a new local suburban cinema in Parkhurst, Johannesburg,  grew from  0  to 6,254 Discovery Searches on Google


a local country guest house in Honeydew, Randburg,  grew from  0  to 2,136 Discovery Searches on Google

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7,000 searches in one month

CUSTOMERS FIND YOUR BUSINESS WITH A DISCOVERY SEARCH

7,000 searches in one month

ESTABLISHED BUSINESS


For 3 local businesses that started with the BlueWing GROW Solution and each now having over 7,000  Discovery Searches in one month,  


~ 88% of these searches were still Discovery Searches from potential customers in Greater Johannesburg.

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ATTRACTING NEW CUSTOMERS

Potential customers looking for your products or services can find them by conducting a local search that mentions the product or service they require plus the location in which they wish to find it, e.g. "Pharmacy in Fourways", or "Clinic in Roodepoort". 

1. Google Maps and Search

3. Product and Service Display

2. The Story of your Business

If customers can’t find it, it doesn’t exist. We get your business found on:

  • Google Maps  
  • Google Search 
  • Google Single Page Website 
  • Non- Google Local Directories, e.g. Yellow Pages, Hot Frog, etc.

2. The Story of your Business

3. Product and Service Display

2. The Story of your Business

We give your customers the full story of your business, using:

  • text information about all aspect of your business
  • photos
  • videos
  • 360 degree Google Street View Tours - inside.

3. Product and Service Display

3. Product and Service Display

3. Product and Service Display

Your Products and Services are displayed on Google Search and Google Maps, with:

  • a full product description
  • a pack shot
  • prices
  • link to the relevant page on your website; or
  • a link to your online store

4. Virtual Tours

5. Small Business Websites

3. Product and Service Display

We can provide you with a  Virtual Tour in your Google profile, to attract customers and encourage their engagement with your products or services. 


Virtual tours are not new but with Covid-19 making its appearance, the virtual exploration of businesses and entertainment areas is increasing in popularity.

5. Small Business Websites

5. Small Business Websites

         

5. Small Business Websites

5. Small Business Websites

5. Small Business Websites

We create small business websites, containing all the features that a small business could want - at an amazingly affordable price. 

Features include: 

  • Calendar and Appointments
  • SEO keyword guide
  • Facebook, Instagram and Twitter links
  • Google My Business links 
  • Email marketing
  • Blog posts
  • Keywords for SEO 

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GROWING YOUR BUSINESS

It is much cheaper to keep existing customers than to gain new ones, so we certainly don't overlook this important aspect when growing your business 

Local Search Engine Optimization

Local Search Engine Optimization

Local Search Engine Optimization

Local search engine optimization is special SEO sub-discipline that focuses on optimising a business page or post on the internet to be found in local search results. Such a search is made on Google when a potential customer searches for your product or service plus your location ;  e.g.

  • physiotherapists near me
  • art galleries in Fourways

Local Citations

Local Search Engine Optimization

Local Search Engine Optimization

Ensure your site features on citation sites and online business directories. Not only will this help customers find your business, but featuring your company’s name, address, phone number and website URL (NAPW) on citation sites and adding extra information to business directories will help improve your search rankings.

Customer Interaction

Local Search Engine Optimization

Customer Interaction

We enhance two-way online customer contact using the following features in Google My Business:

  • Creating regular Posts
  • Responding to Reviews that you need to obtain from your customers or clients
  • Using local SEO to make your business more visible
  • Providing Questions and Answers 

Online Google Store

Appointments and Bookings

Customer Interaction

Coming Soon - the Google Merchant Store has been made available free of charge to most people with Google Accounts, subject to certain conditions - of which we are fully aware. We will shortly be in a position to set this up for you - you pay only for our time.

Appointments and Bookings

Appointments and Bookings

Appointments and Bookings

 There are numerous Apps that you can add to your Google Profile, and certain links that your use. Accommodation and Bookings are easily added and can be of great value. 

If you are a B&B, Guest House or Hotel you can even have a booking system from Booking.com, Hotels. com, and Trivago, and advice from TripAdvisor

Social Media

Appointments and Bookings

Appointments and Bookings

The aim of Google Search Marketing is to get your business found. We can link your business into Facebook and other Social Media. Here we create posts that emphasise the local nature of your business, so as to increase your visibility on Google.

BLUEWING BLOG

VIRTUAL TOUR EXample: THE FUN FACTORY, FOURWAYS MALL

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Coronavirus Information

Emergency Hotline: 0800 029 999 

WhatsApp Support Line: 0600-123456