BWL 2.9 · AI-NATIVE LOCAL MARKETING

The way customers find local businesses has changed completely.

WHAT BLUEWING DELIVERS

Visibility: We make sure AI tools can find your business and confidently recommend it. Tracked with a monthly score.

Foundations: We install everything AI tools need to read your website properly: business identity files, structured information, and the right access permissions.

Financial return:  If you want to see what better AI visibility is worth in Rand, we can measure that, too. Optional, not pushed.

Boutique practice: A maximum of 20 active clients. Deep, personal attention — never spread thin.

Founded by Dr Peter Thompson, PhD — bringing rigorous methodology to local AI visibility.

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Why this matters

THE BIG CHANGE

Your next customer won't Google you.

When someone asks ChatGPT or Google AI "who is the best physiotherapist in Sandton?", they don't get ten blue links any more. They get one answer — one recommended business. The AI has decided who to trust.

The business that gets recommended isn't always the best one in town. It's the one whose website and online listings are set up in a way AI tools can actually read and trust. Most websites simply aren't.

Most local websites were built for human eyes and old-style Google search. To today's AI tools, they're invisible — even though AI is now where many customers start their search.

BlueWing fixes that. We don't build websites and we don't write your content. We install the AI layer underneath your existing website — and we measure what it's worth to your business.

Two steps. Every project uses both.

Every project starts by removing what blocks AI from reading your website. Only then do we add the signals that make AI recommend you. Order matters — the good signals don't work until the blockers are cleared. Before anything is written or built, you see exactly what we've found and why we're recommending it. You approve the direction. We implement.

STEP ONE: Clearing the Blockers

Nine common problems that stop AI tools from reading your website properly. We fix these first. Until they are fixed, nothing else can work.

Critical Importance:

  1.  Website built with too much code: AI tools see a blank page. We move your content into a form they can read.
  2.  A small website file currently tells ChatGPT, Claude, Gemini, and Perplexity to stay out. We change it to let them in.
  3.  A missing site map. We create one and submit it to Google.

High Importance:

  1.  Your business name, address, and phone differ across the internet. We make them all match.
  2.  Your Google Business Profile is missing or half-filled. We claim it, verify it, complete every field.
  3.  No AI identity file on your website. We add the small text files that tell AI exactly who you are.
  4.  Your website loads too slowly. We brief your developer to fix it.
  5.  Too few customer reviews. We give you a simple process for getting more, regularly.
  6.  Pricing or important information is trapped in PDFs. AI cannot read it. We move it onto a normal web page.

Note: A verified Google Business Profile is required before this work begins. If yours is unverified, we handle that first — priced at R 1,500 – R 2,500 depending on complexity.

STEP TWO: Adding the Signals

Eight positive signals that tell AI tools exactly who you are, what you do, and why to recommend you. Added after the blockers above are cleared.

 

  1.  Verified business identity: your name, address, hours, and services in a form AI reads with full confidence.
  2.  Each of your services described in a form AI can match to specific customer questions.
  3.  Real customer questions and answers published on your site, in a form AI can lift directly into its replies.
  4.  Your service pages restructured so they answer the actual questions customers ask AI.
  5.  Credentials and authority signals: who runs the business, your qualifications, professional memberships.
  6.  A page for each suburb you serve, so AI can match you to local searches.
  7.  Your business name, address, and phone listed identically across 10–20+ trusted directories.
  8.  Your analytics set up so you can see how many visitors came to your site from AI tools each month.
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OUR PRODUCTS

Two tracks. One method.

Every project starts with a paid diagnostic. You keep the findings. You decide if you go further. No monthly fees until results are on the table.

PRODUCT TRACK 01

Track 1 · AI Visible

"Get found by ChatGPT, Gemini, Google AI, and Apple Intelligence — in 30 days."

For small businesses · Fixed scope · Fixed price

STEP 1 — AI VISIBILITY DIAGNOSTIC — R 2,500

A full diagnostic done with our BlueWing Intelligence Suite. We do not need any logins. You receive the report before deciding anything. The R 2,500 fee is credited in full if you proceed to the build.

  • We check whether AI tools can reach and read your website at all
  • We assess your Google Business Profile against AI requirements
  • We ask ChatGPT, Gemini, and Perplexity for the best business in your category and suburb — and record what they say
  • You receive a plain-English report — before any developer is contacted
  •  If your developer needs to act, we provide a separate brief for them

IMPLEMENTATION — TRACK 1 BUILD — R 7,500 (NET R 5,000 AFTER CREDIT)

Fixed scope. Fixed price. Delivered in 30 days. Same product whether we have website access ourselves or work through your developer.

  • Google Business Profile fully optimised for AI recommendation
  • Verified business identity installed on your website
  • Two AI identity files added to tell ChatGPT, Claude, Gemini, Perplexity who you are
  • Permission file updated so AI tools can read your site
  • Business name, address, phone synchronised across 10 priority directories
  •  Final report showing your before-and-after results

OPTIONAL — MONTHLY MONITOR — R 2,500/MONTH

An optional monthly check-in for Track 1 clients. We track your AI visibility, post on your behalf, and send you a short report. Minimum 3 months.

  • Your AI visibility score tracked every month
  • Google Search Console monitoring
  • Four Google Business Profile posts every month
  • Short, plain-English summary each month

TRACK 1 TOTAL: R 7,500
Prices exclude VAT · Diagnostic fee credited in full when you proceed

Note: A verified Google Business Profile is a prerequisite for this work. If yours is unverified, we manage the verification process as a separate engagement — priced at R 1,500 to R 2,500 depending on complexity — before Track work begins.

PRODUCT TRACK 02

Track 2 · AI Authority

"From invisible to recommended. The complete AI visibility programme — measured in Rand."

For larger businesses · Direct with the owner

STEP 1 — AI AUTHORITY DIAGNOSTIC — R 5,500

A full diagnostic using our BlueWing Intelligence Suite. We do not need any logins. We map your market, test your competitors live in AI, and run a complete check of your digital presence. The result is your AI Confidence Score — and the diagnostic fee is credited in full if you proceed.

  • Market analysis — which businesses in your category and area AI is currently recommending
  • Competitor check — your named competitors tested live in ChatGPT, Gemini, Perplexity
  • Full website check — all nine common AI blockers tested and scored
  • Your starting AI Confidence Score, with a clear list of what is missing
  • Clear recommendation on how the work should be delivered
  • You receive both the owner's report and the developer brief

 STEP 2  —  AI FOUNDATION —   R 6,500

The complete AI foundation. We need either website access or your developer's help to install everything AI tools need to read, classify, and confidently recommend your business.

  • Business Strategy Brief and Target Market Profile
  • Google Business Profile fully optimised
  •  Business identity and services installed in a form AI tools read with full confidence
  • AI identity files and access permissions installed and verified
  • Sitemap created and submitted to Google
  •  Business name, address, phone synchronised across 20+ trusted directories
  • Analytics set up to measure AI-driven visitors separately

STEPS 3+4 — AI CONTENT & VISIBILITY — R 16,000 (RETAINER MANDATORY)

The content and visibility layer built on top of Step 2. We restructure your content so AI tools answer customer questions using your information. From this step, the monthly retainer is required.

  • Research into the exact questions AI is answering for your category and area
  • Every service page reviewed and a clear plan for AI-readability
  • Real customer questions and answers added to each service page
  • A page for each suburb you serve
  • Credentials and authority signals
  •  Pricing or content trapped in PDFs moved onto normal web pages
  • Website speed issues fixed by your developer, briefed by us

STOP-AND-RESUME · BWL 2.9
Each step is bought separately. Stop after the diagnostic — the report is yours. Stop after Step 2 — AI can already cite your business. Continue to Steps 3+4 when you're ready. No big upfront bundle.

START WITH STEP 1 DIAGNOSTIC: R 5,500
Prices exclude VAT · Diagnostic credited in full when you proceed · Retainer R 5,500/month · 6-month minimum, paid up front.

Note: A verified Google Business Profile is a prerequisite for this work. If yours is unverified, we manage the verification process as a separate engagement — priced at R 1,500 to R 2,500 depending on complexity — before Track work begins.

OPTIONAL SERVICE EXTENSIONS

Available to Track clients only. Each is priced separately and added to your engagement on request.

GBP Verification — If your Google Business Profile is unverified, we manage the verification process before Track work begins. R 1,500 – R 2,500 depending on complexity.

Google Post Management — We write and publish up to four Google Business Profile posts per month on your behalf. R 1,200/month.

Reputation Management — We monitor your online reviews, draft response templates, and provide a monthly summary. R 1,800/month.

Book a Diagnostic

MONTHLY RETAINER

AI visibility is not a once-off job.

AI tools change constantly. Your competitors improve. Industry standards update. Your business changes. The monthly retainer keeps your AI visibility current and ahead — month after month.

WHAT THE RETAINER COVERS

1. MONTHLY AI VISIBILITY SCORE
Your AI visibility score is recalculated every month. You receive a scored report with the month-on-month trend. If the score drops, we find out why and fix it before it gets worse.

2. LIVE AI TESTING
Every month we ask ChatGPT, Gemini, and Perplexity for the best business in your category and area. We record whether you appear, which competitors appear, and how each AI describes you.

3. IDENTITY FILE MAINTENANCE
New services. Updated details. Changing standards. Every month we review and update the files that tell AI who you are. If these break, AI quietly stops recommending you — so we keep them current.

4. AI TRAFFIC REPORTING
Each month we measure how many of your website visitors came from AI tools, separate from normal Google traffic. You see the trend over time.

5. GOOGLE BUSINESS PROFILE & REVIEWS
Four posts published to your Google Business Profile every month. We watch your review activity. If reviews start drying up, we send a short plan to fix it.

6. COMPETITOR TRACKING
Your main competitors are tracked every month. If one of them suddenly gets better at AI visibility, you find out before it costs you enquiries — with a recommended response.

R 5,500 / month
excl. VAT

Track 2 · AI Authority — required from Steps 3+4 onwards. Available from Step 2.

Track 1 · AI Visible — light-touch Monthly Monitor available at R 2,500/month, 3-month minimum (R 7,500 total).

AVAILABLE WHEN YOU NEED IT

Financial attribution — for clients who want the Rand value put on the work.

BWL 2.9 includes an optional add-on for clients who want to measure the Rand value of their improved AI visibility. It is not required for the work to succeed. It is useful once we have a track record together and you want hard numbers attached to it.

We measure four things: how many enquiries came from AI, what each enquiry was worth to you, how much extra revenue that produced, and what your return on investment looks like. Everything is clearly labelled as an estimate — we never guarantee a financial outcome.

We can run a live ROI calculator with you at any meeting, at no charge.

FINANCIAL BASELINE —  R1,500 EXCL. VAT (ONCE-OFF)
Done as part of the diagnostic. A one-page report estimating what AI invisibility is currently costing you each month, your customer value, your acquisition cost, a 12-month return projection, and the month you would break even.

MONTHLY FINANCIAL REPORT — R 850/MONTH EXCL. VAT
A one-page financial summary added to your Monthly Report each month: total return so far, enquiries attributed to AI, where you are versus break-even. (Requires the Financial Baseline above.)

HOW WE WORK

Three rules every project follows.

These are not nice ideas — they are firm rules. They apply to every client, every piece of work, and every conversation.

PRINCIPLE 01

Paid diagnostic first

We charge for the diagnostic — and never give it away as a sales pitch. You pay, you own the findings, you decide what happens next based on real data. If you go ahead, the diagnostic fee is credited in full.

PRINCIPLE 02

Owner first, always

Findings are delivered to the business owner first — before any developer or agency. You get the report. You decide. Your developer only gets the technical brief on your say-so. This protects you and keeps you in charge.

PRINCIPLE 03

Architect, not builder

BlueWing designs your AI strategy. We do not build websites, write your content, or run your social media. We hand a clear brief to your developer. They implement it. This split keeps both of us at our best.

PRE-ENGAGEMENT · QUALIFYING CONVERSATION

Five questions. All five must be yes.

This is a 3-minute conversation we have face-to-face — not a form to fill in. All five answers must be yes before any implementation work begins. No exceptions, no discounts, no workarounds.

  1.  You understand that we do not build websites, write content, or run social media. We build the AI layer underneath what already exists.
  2.  You will give us website access — or instruct your developer to follow our brief, which is ready to deploy as written.
  3.  You will give us access to your Google Business Profile so we can optimise and manage it.
  4.  You will give us access to your analytics tools (Google Analytics, Search Console, and Microsoft Clarity) for diagnostic and ongoing work.
  5.  You give us permission to read your website content to check it for AI readability. We never change anything without your explicit approval.

If any answer is no: "I'd like to work with you, but BlueWing can only deliver results when these conditions are in place. Let's speak again once they are." No exceptions, no discounts, no workarounds.

ROUTE A: Direct

When you or your developer give us website access. We install everything ourselves. Fastest route. Steps 3+4 can follow straight away.

ROUTE B:  Developer brief

When your developer will do the work, but we don't have direct access. We hand them a ready-to-paste brief. Their part takes under 30 minutes.

ROUTE C: Outside the website

When we have no website access and no developer help. We do everything we can from outside the site — Google Business Profile, directories, and AI identity files for you to upload yourself. Steps 3+4 wait until access is sorted.

Is BlueWing the right fit for you?

BLUEWING IS THE RIGHT FIT IF:

✓  You own a local service business in or around Sandton, Fourways, or greater Gauteng

✓  You have a working website (or are willing to build one)

✓  You can give us website, Google Business Profile, and analytics access — or instruct your developer to act on a brief

✓  You're prepared to pay for a diagnostic before any implementation work begins

✓  You want measurable AI visibility, not traditional SEO

✓  You can commit to monthly governance once Steps 3+4 begin (Track 2 only)

✓  You can provide WordPress admin access and hosting control panel login for technical file installation

BLUEWING IS NOT THE RIGHT FIT IF:

×  You're looking for traditional SEO or Google Ads management

×  You need someone to build or rewrite your website from scratch

×  You want guaranteed rankings or guaranteed enquiry volumes

×  You're unable to give your developer instructions on your behalf

×  Your business is national in scope rather than locally rooted

×  Your website has technical issues you are unwilling to address

BlueWing identifies website issues that limit AI access
and briefs your developer precisely. Fixing them is
outside our scope but essential to your results.

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GET IN TOUCH

Every project starts with a diagnostic.

The first conversation is a real one — not a sales pitch. Tell Peter about your business, your market, and what you have online today. He will tell you honestly whether BlueWing is the right fit, and what needs to be in place before we start.

Diagnostics are usually booked within 3–5 working days. We don't need any logins. The findings are yours either way. If you proceed, the fee is credited in full.

NAME Dr Peter Thompson, Founder & Director
EMAIL peter@bluewinglocal.co.za
PHONE 082 646 4204
OFFICE Lone Rock Complex, Lone Hill, Sandton, Gauteng
WEB bluewinglocal.co.za

CAPACITY Maximum 20 active clients across both tracks

CONTACT US

To enquire, please email Peter directly at peter@bluewinglocal.co.za or call 082 646 4204.

All enquiries get a personal reply from Peter within one working day.

BlueWing accepts a maximum of 20 active clients across both tracks.