AI is the new referral partner
Every week, people ask ChatGPT who’s the best near them. That’s a referral.
The question is whether it’s going to you or to your competitor. BlueWing puts right what stops AI referring you.
Or WhatsApp Peter on 082 646 4204
The AI Snapshot free The AI Correction R5,900 once-off AI Visibility R4,000 a month
Illustrative. AI answers change from day to day.
Why it matters
Imagine a referral partner giving out your wrong phone number.
A customer who asks ChatGPT or Google’s AI “who should I use?” gets a short list of names. The assistant builds that list from your website, your Google profile, Facebook, the directories and your reviews.
What usually goes wrong
- An old phone number, or out-of-date opening hours.
- No area, or the wrong one.
- Services that are never clearly described.
- Important facts the assistants cannot read, such as details shown only in a picture.
What it costs you
- The assistant leaves you out of its answer.
- Or it sends the customer to you with the wrong number, hours or area.
- You never find out, and the customer calls the next name.
It is usually a handful of fixable things.
How it works
Three steps. Free, once-off, monthly.
BlueWing checks what the AI assistants say about your business, puts right what is wrong, and keeps it right.
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The AI Snapshot
Free
- Four AI assistants are asked a question your customers ask.
- Do they name you, and who do they name instead?
- Are your six key facts right?
- Where your own Google reviews stand.
- Shown to you in person or on a call.
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The AI Correction
R5,900 once-off
- Your details corrected on Google, Bing, Facebook, LinkedIn and the main directories.
- Replies drafted to your unanswered Google reviews, for you to approve.
- Up to five website pages rewritten from your own material.
- The approved words placed on your website by us, and the result checked.
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AI Visibility
R4,000 a month
- A monthly check of what ChatGPT, Google and other AI assistants say about you.
- Your Google reviews answered.
- Anything that has changed, put right.
- Your website, Google profile and listings kept telling the same story.
- A one-page report and a short call.
New clients take the Correction with at least three months of AI Visibility: R17,900 to start. After that it runs month to month.
Prices and terms in full
- Fixed prices. We don’t discount.
- Each additional location adds R2,000 to the Correction and R1,500 a month to AI Visibility.
- A second business with the same owner is R3,000 a month.
- Google Posts, four posts a month on your Google profile, can be added to AI Visibility for R1,500 a month.
- Invoices are paid in advance. BlueWing is not VAT registered.
- A one-page Agreement to Start is signed before any paid work. Everything delivered is yours to keep.
Your website
Your website keeps its look. We change the words.
You don’t need a website like this one. Your design and your developer stay as they are. What changes is how clearly your pages say what you do, for your customers and for the AI assistants alike.
What changes
- Clear headings that say what each section is about.
- Short paragraphs and bullet points a busy customer can scan.
- Your phone number, areas and services in plain words, not hidden in pictures.
- Your business name beside your key facts.
- What you do, and what you don’t, so nobody has to guess.
- Once you approve the wording, we place it on your website ourselves.
What stays the same
- Your design, colours and photographs.
- Your developer, for anything technical, paid directly by you.
- Your website, domain and accounts, all owned by you.
- Nothing is published without your approval.
What helps an AI assistant read your page is what helps a busy customer: plain facts, clearly laid out.
Hotels, lodges and guest houses
Travellers now ask AI where to stay.
“Where can we stay near the Cradle of Humankind with children?” The assistants answer from your website, your Google profile and the booking sites. If those disagree about what a room sleeps or when you check in, guests arrive with the wrong idea, or book somewhere else.
What we check for travellers
- How many each room or unit sleeps.
- Your child and pet policy.
- Check-in and check-out times.
- Whether day visitors are welcome.
- Wedding or conference capacity.
- On your website, Google, Booking.com, Airbnb, LekkeSlaap, SafariNow, TripAdvisor and your area’s tourism listing.
For hospitality
- The AI Correction: R7,500 once-off.
- AI Visibility: R4,500 a month, for at least six months.
- We make the changes ourselves, on your website and the booking sites, with your approval.
- Seasonal checks before the December, Easter and winter holidays.
- Anywhere in South Africa and neighbouring countries, on a video call where a visit isn’t practical.
What the free Snapshot shows
Who was referred, and what they say about you.
Two simple findings, from the same test, on a date. AI answers change from day to day, so a Snapshot is a picture, not a forecast.
Named when a customer asked
“Who’s the best aluminium installer in Sandton?” · four assistants
- Northside Window FittersNamed by 3 of 4
- Sandton Aluminium Co.Named by 2 of 4
- Your businessNamed by 0 of 4
| Fact | ChatGPT | Gemini | Perplexity | Claude |
|---|---|---|---|---|
| Business name and location | C | C | C | W |
| Areas served | A | C | A | A |
| Phone number | W | C | W | A |
| Opening hours | A | W | A | A |
| Main services | C | C | A | C |
| Website address | C | C | A | C |
Who you deal with
You deal with Peter. Nobody else.
Dr Peter Thompson runs BlueWing Local Marketing himself, from Lonehill in Sandton. He takes on no more than ten monthly clients, so he does the work and knows each business properly.
- A PhD in science, and years in corporate marketing at Bayer and BASF South Africa.
- Many years helping Johannesburg businesses be found on Google.
- Now checks what the AI assistants say about local businesses, and puts it right.
How BlueWing works
We write the words. Your developer builds the website.
We write, specify and check.
BlueWing writes the text from your own material and you check the facts. Your developer puts it on the site, and we check the result ourselves, because “done” isn’t the same as done properly.
Your developer stays yours.
You pay them directly. We take no commission or referral fee on developer work, so nothing we recommend earns us anything.
You stay in charge.
You own your website, domain and accounts. Nothing is published without your approval.
The price is the price.
No discounts. We can be flexible on timing, never on the figure.
What we promise, and what we don’t
Honest checking. No ranking promises.
We promise to check honestly, put right what is within reach, and show you the evidence.
We don’t promise a ranking, that an assistant will refer you, or a number of enquiries. Nobody honestly can. What we do is remove the reasons they leave you out or get you wrong.
Every result is dated and shown
- The same questions, asked the same way, every time.
- No question is rerun to make a result look better or worse.
- An assistant that could not be reached is recorded as unavailable, never as a failure.
- Where your details are already sound, we tell you so.
Verified Google reviews
A track record built before AI search existed.
27 five-star reviews from owners and managers whose businesses Peter helped to be found on Google Search and Google Business Profile.
★★★★★
“Three months after signing up with Peter, our diary was filled to capacity for the entire month of January. A colleague pointed out we had 16 new clients in just three days. When I asked them how they found us, an impressive number said Google.”
★★★★★
“Peter has changed my business without buying a single adword. Of the 30-plus calls a day we now get, 28 come from Google. In hard Covid times we had more work than we knew what to do with.”
These results come from Peter’s Google work, before his move into AI visibility. The principle carries over: accurate, consistent facts that a machine can check.
Read all the reviews on GoogleWho we work with
Local businesses whose customers look them up first.
BlueWing works with no more than ten monthly clients at a time.
A strong fit if
- Customers look you up online before they contact you.
- You run a local business in Sandton, Randburg, Johannesburg, Midrand, Centurion or Pretoria, and your customers come from your own area rather than from across the region or the country.
- You will check the facts and approve the wording yourself.
- You own your website, domain and Google Business Profile, or can get them back.
- You have a developer for the website, or will appoint one.
Not the right fit if
- You want a guaranteed ranking or a number of leads.
- You want BlueWing to build or look after your website.
- You want social media management or Google Ads.
- You would rather not approve facts or have the work checked.
Start here
Find out who AI refers when your customers ask.
Send Peter your business name, website, the areas you serve and the work you most want to be found for. He will tell you whether a free Snapshot is worth running. No cost and no obligation.
Tell Peter about your business
Email Peter
Choose how you write email. Each one opens a message with the questions filled in.
Gmail Outlook The email program on this devicepeter@bluewinglocal.co.za
peter@bluewinglocal.co.za
082 646 4204
Unit 4, Lone Rock Complex, Lonehill, Sandton, 2062
Monday to Friday, 9am to 5pm
Saturday, 9am to 12pm
Sunday, closed