AI visibility for local businesses
When customers ask AI who to choose, is your business the one it names?
Big companies now track what AI says about them. Now your local business can too.
Customers now ask ChatGPT and Google’s AI questions like “Which physiotherapist near Fourways do people recommend?” or “Where can we hold our year-end function for 60 people?” The assistant gives them a short list of names. BlueWing checks what the assistants say about your business, and puts right whatever keeps you off that list or gives customers the wrong details.
Or WhatsApp Peter on 082 646 4204
Who we work with: hotels, lodges and guest houses · wedding, conference and event venues · health and wellness practices · specialist local services. See who we work with
The AI Fact Check free The AI Correction R6,500 once-off AI Visibility Essentials R2,500 a month AI Visibility Complete R4,000 a month
Illustrative. AI answers change from day to day.
Why it matters
Someone may be recommending you with the wrong phone number.
A guest who asks ChatGPT or Google’s AI “where should we stay?”, or a customer who asks “who should I use?”, gets a short list of names. The assistant builds that list from your website, your Google profile, the booking sites, Facebook, the directories and your reviews.
What usually goes wrong
- An old phone number, or out-of-date opening hours.
- No area, or the wrong one.
- Services that are never clearly described.
- Important facts the assistants cannot read, such as details shown only in a picture.
- Rates, packages or room details only in a PDF.
- Words any competitor could have written.
What it costs you
- The assistant leaves you out of its answer.
- Or it sends the customer to you with the wrong number, hours or area.
- You never find out, and the customer calls the next name.
In most cases the cause is a few things that can be fixed quite easily.
Where the answers come from
Google first, then the other assistants.
“AI” makes most people think of ChatGPT. For a local business in South Africa, Google still matters most, so that is where we start.
- Most people in South Africa still search on Google.
- Google now puts its own AI answer at the top of many searches.
- Google’s search, its Maps and its Gemini assistant can all draw on your Google Business Profile.
ChatGPT and the others
- ChatGPT is the most used of the separate AI assistants.
- It and the others read your website, your listings, the booking sites and your reviews.
- So we put your Google profile and your website right first, then make sure everything else says the same.
How it works
There are three steps, and the first one is free.
We call it Check and Correct. We check what the AI assistants say about your business, correct whatever is wrong at the source, and check again every month.
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The AI Fact Check
Free
- Peter asks four AI assistants a question your customers would ask, and types it into an ordinary Google search too.
- Do they name you, and who do they name instead?
- Are your six key facts right?
- Your Google profile, read against your website, and where your own Google reviews stand.
- Shown to you in person or on a call.
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The AI Correction
R6,500 once-off
- Your details corrected on Google, Bing, Facebook, LinkedIn and the main directories.
- Replies drafted to your unanswered Google reviews, for you to approve.
- Up to five website pages drafted from a short interview with you, for you to shape in your own style and approve.
- The approved words placed on your website by you, your developer or us, and the result checked.
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AI Visibility
R2,500 or R4,000 a month
- Your Google profile, posts and reviews kept up.
- Google’s own AI answer checked each month, and the AI assistants every month or every third month.
- Anything that has changed, put right.
- Two levels, Essentials or Complete. You choose.
Two levels, for every business
Choose the level that fits.
Both levels are open to every business we work with, at the same price. If an agency or a social media person already looks after your marketing, Essentials adds the Google and AI checks they may not do.
Essentials · R2,500 a month
- Your Google profile kept complete and current.
- Four Google posts a month, approved by you.
- Your Google reviews answered, up to 15 a month.
- Google’s own AI answer checked each month: does it name you?
- Your six key facts checked on Google, Bing and your main listing or booking site, and put right.
- Every third month, four AI assistants checked, with a one-page report.
Complete · R4,000 a month
- Everything in Essentials.
- Four AI assistants checked every month: ChatGPT, Gemini, Perplexity and Claude.
- A watch on the businesses the assistants name ahead of you.
- Your facts on your website and every listing and booking site you use, corrected by us.
- One new piece for your website each month.
- A one-page report each month, and a short call.
New clients take the Correction with at least six months of AI Visibility: R9,000 on the first invoice with Essentials, or R10,500 with Complete. After that it runs month to month. The same prices for every business.
Prices and terms in full
- Our prices are fixed and we don’t give discounts.
- If you’d like us to make the changes for you, placing the approved wording on your website (and, for hotels and lodges, on the booking sites) ourselves, add R1,500 to the Correction, once.
- Each additional location or property adds R2,000 to the Correction and R1,500 a month to AI Visibility.
- A second business with the same owner on AI Visibility Complete is R3,000 a month.
- Four Google posts a month are included in both levels of AI Visibility.
- Invoices are paid in advance. BlueWing is not VAT registered.
- A one-page Agreement to Start is signed before any paid work. Everything delivered is yours to keep.
Your website
Your website keeps its design. We only change the words.
You don’t need a website like this one. Your design and your developer stay as they are. What changes is how clearly your pages say what you do, for your customers and for the AI assistants alike.
What changes
- Clear headings that say what each section is about.
- Short paragraphs and bullet points a busy customer can scan.
- Your phone number, areas and services in plain words, not hidden in pictures.
- Your business name beside your key facts.
- What you do, and what you don’t, so nobody has to guess.
- Once you approve the final wording, you or your developer place it, and we check it. Or we place it for you, for R1,500 more.
What stays the same
- Your design, colours and photographs.
- Your developer, for anything technical, paid directly by you.
- Your website, domain and accounts, all owned by you.
- Nothing is published without your approval.
Plain facts, clearly laid out, help a busy customer and an AI assistant in the same way.
Who we work with
Four kinds of business. The same method, the same two levels.
We work with local businesses whose customers compare and ask for a recommendation before they get in touch. Each one gets the same Check and Correct method, and chooses Essentials or Complete. What changes is the questions we ask the assistants and the facts we check.
Hotels, lodges and guest houses
“Where can we stay near the Cradle of Humankind with children?”
What each room sleeps, your child and pet policy, check-in times, and the booking sites. Anywhere in South Africa and neighbouring countries.
More about hotels and lodgesWedding, conference and event venues
“Where can we hold our year-end function for 60 people near Fourways?”
Each space and how many it seats, catering, finish time, and where guests can stay.
More about venuesHealth and wellness practices
“Which physiotherapist near Fourways do people recommend?”
Your practitioners and what each treats, your branches, hours and how to book, within your professional body’s rules on advertising.
More about practicesSpecialist local services
“Who can repair a pool pump in Lonehill this week?”
What you do and don’t do, the areas you serve, your phone, WhatsApp and hours, and your Google reviews.
More about local servicesWhat the free AI Fact Check shows
Who was named, and what they say about you.
Here are two of the findings, as they might look for a physiotherapy practice. AI answers change from day to day, so a Fact Check shows what the assistants said on the day it was run.
Named when a customer asked
“Which physiotherapist near Fourways do people recommend?” · four assistants
- Riverside Movement ClinicNamed by 3 of 4
- Kingfisher PhysioNamed by 2 of 4
- Your practiceNamed by 0 of 4
| Fact | ChatGPT | Gemini | Perplexity | Claude |
|---|---|---|---|---|
| Business name and location | C | C | C | W |
| Areas served | A | C | A | A |
| Phone number | W | C | W | A |
| Opening hours | A | W | A | A |
| Main services | C | C | A | C |
| Website address | C | C | A | C |
Who you deal with
You deal with Peter himself.
Dr Peter Thompson runs BlueWing Local Marketing himself, from Lonehill in Sandton. He takes on no more than ten monthly clients, so he does the work and knows each business properly.
- A PhD in science, and years in corporate marketing at Bayer and BASF South Africa.
- Earlier, in Gauteng tourism: ran the My Destination Johannesburg franchise, and made virtual tours for Maropeng, the Sterkfontein Caves and SAB World of Beer.
- Many years helping Johannesburg businesses be found on Google.
- Now checks what the AI assistants say about local businesses, hotels, lodges and venues, and puts it right.
How BlueWing works
We draft the words. Your developer builds the website.
We draft the words and check the facts.
BlueWing drafts the text from a short interview with you. You shape it in your own style and approve the final wording; it is yours. You or your developer put it on the site, or we do it for you. Either way, we then check the facts on the live site ourselves.
Your developer stays yours.
You pay them directly. We take no commission or referral fee on any developer work.
You stay in charge.
You own your website, domain and accounts. Nothing is published without your approval.
Our prices are fixed.
We don’t give discounts, but we can be flexible about when the work starts.
What we promise, and what we don’t
We check honestly, and we don’t promise rankings.
We promise to check honestly, put right what is within reach, and show you the evidence.
We don’t promise a ranking, that an assistant will refer you, or a number of enquiries. No one can honestly promise that. What we can do is remove the reasons they leave you out or get your details wrong.
Every result is dated and shown
- The same questions, asked the same way, every time.
- No question is rerun to make a result look better or worse.
- An assistant that could not be reached is recorded as unavailable, and not counted against you.
- Where your details are already sound, we tell you so.
Verified Google reviews
Reviews from Peter’s years of Google work.
27 five-star reviews from owners and managers whose businesses Peter helped to be found on Google Search and Google Business Profile.
★★★★★
“Three months after signing up with Peter, our diary was filled to capacity for the entire month of January. A colleague pointed out we had 16 new clients in just three days. When I asked them how they found us, an impressive number said Google.”
★★★★★
“Peter has changed my business without buying a single adword. Of the 30-plus calls a day we now get, 28 come from Google. In hard Covid times we had more work than we knew what to do with.”
These results come from Peter’s Google work, before his move into AI visibility. The same approach applies to AI: accurate facts, the same wherever they appear.
Read all the reviews on GoogleWho we work with
Businesses whose customers look them up first.
BlueWing works with no more than ten monthly clients at a time. See who we work with
A strong fit if
- Guests or customers look you up online before they contact you.
- You are one of the four kinds of business we work with: a hotel, lodge or guest house; a wedding, conference or event venue; a health or wellness practice; or a specialist local service.
- Practices and local services in Sandton, Randburg, Johannesburg, Midrand, Centurion or Pretoria; hotels, lodges and venues anywhere in South Africa or a neighbouring country.
- You will answer a short interview, check the facts and approve the final wording yourself.
- You own your website, domain and Google Business Profile, or can get them back.
- You have a developer for the website, or will appoint one.
Not the right fit if
- You want a guaranteed ranking or a number of leads.
- You want BlueWing to build or look after your website.
- You want social media management or Google Ads.
- You are part of a national or international chain.
- You would rather not approve facts or have the work checked.
Start here
Find out who AI refers when your customers ask.
Send Peter your property or business name, your website, and the guests or customers you most want to reach. He will tell you whether a free AI Fact Check is worth running. No cost and no obligation.
Tell Peter about your business
Email Peter
Choose how you write email. Each one opens a message with the questions filled in.
Gmail Outlook The email program on this devicepeter@bluewinglocal.co.za
peter@bluewinglocal.co.za
082 646 4204
Unit 4, Lone Rock Complex, Lonehill, Sandton, 2062
Monday to Friday, 9am to 5pm
Saturday, 9am to 12pm
Sunday, closed