No. SEO competes for Google's list of blue links. BlueWing prepares your business for the AI assistants — ChatGPT, Claude, Gemini, Perplexity and Google's AI — that now return a single recommended business instead of a list. It is a different layer of infrastructure, aimed at a different way customers search.

Why do you charge for the diagnostic?

Because the diagnostic is the product, not a sales pitch. You pay, you own the findings, and you decide what happens next based on real data. If you proceed to the build, the diagnostic fee is credited in full.

What if I don't have a developer?

There are three delivery routes. We can work with direct website access, we can hand your developer a ready-to-paste brief that takes under 30 minutes, or — where neither is available — we manage your Google Business Profile and directories from outside the site and give you identity files to upload yourself.

Do you build websites or write content?

No. BlueWing installs the AI infrastructure layer beneath your existing website. We do not build sites, write content, manage social media, or run ads. We do one thing, deeply.

How long until I see results?

The infrastructure build is delivered within 30 days. AI platforms then re-read your site and begin citing it over the following weeks. Your AI Confidence Score is re-measured every month so you can see the change over time.

Established, owner-operated local professional practices and firms in the Randburg–Johannesburg–Sandton corridor that want to be discoverable by AI search. BlueWing is a depth practice and accepts a limited number of clients at a time.

Terms of Service - BlueWing Local Marketing

Last updated: May 2026

These Terms of Service govern your use of the BlueWing Local Marketing website and describe the terms under which BlueWing Local Marketing provides consulting services to clients. By accessing this website or engaging our services, you agree to these terms.

1. About BlueWing Local Marketing

BlueWing Local Marketing is a boutique AI visibility consultancy operating in South Africa. We are registered as a business in the Republic of South Africa and operate from Lone Rock Complex, Unit 4, Lone Hill, Sandton, Gauteng, 2062. Our principal consultant is Dr Peter Thompson, PhD.

We provide Generative Engine Optimisation (GEO) consulting services, AI visibility diagnostics, and digital infrastructure recommendations to local South African businesses. We do not provide legal, medical, financial, or investment advice.

2. Use of This Website

This website is provided for informational purposes. You may browse its content freely. You may not:

Copy, reproduce, or republish any content from this website without our written permission.
Use any content from this website to create competing products or services.
Attempt to access any restricted areas of the website or its underlying systems.
Use automated tools to scrape, index, or harvest data from this website beyond what is permitted in our robots.txt file.

All content on this website — including text, frameworks, methodologies, terminology, and visual design — is the intellectual property of BlueWing Local Marketing unless otherwise stated.

3. Consulting Services

When you engage BlueWing Local Marketing for consulting services, the following terms apply:

Scope of work. The scope of each engagement is agreed in writing before work begins. We will not commence work without a clear, signed or confirmed scope of engagement.

Payment. Consulting fees are payable as specified in your engagement agreement. Diagnostic fees (Phase −1) are payable in advance. Programme fees are structured as agreed per engagement. We reserve the right to pause or suspend work if payment is not received by the agreed date.

Credit terms. Where a diagnostic fee is stated to be credited against a subsequent programme, this credit applies only if the programme is commissioned within 90 days of the diagnostic report delivery date.

Deliverables. We will deliver the agreed outputs within the agreed timeframe. Delays caused by the client — including failure to provide access, information, or approvals — may extend delivery timelines without liability to BlueWing Local Marketing.

Implementation. BlueWing Local Marketing operates as an Architect, not a Builder. We specify and prescribe the technical work required. Implementation is carried out by the client’s own developers or our nominated Developer Partner under a separate arrangement. We are not responsible for errors introduced during implementation by third parties.

Results. AI search visibility is influenced by factors outside our control, including changes to AI engine algorithms, competitor activity, and the accuracy of third-party directory data. We cannot guarantee specific rankings, citation rates, or revenue outcomes. We do guarantee that our diagnostic and recommendations will be thorough, accurate, and based on current best practice.

4. Confidentiality

We treat all client information as confidential. We will not share your business data, audit findings, or strategic recommendations with any third party without your permission, except where required by law.

We may reference your business as a case study or in anonymised examples only with your written consent.

5. Intellectual Property

The BWL framework, methodology, terminology (including but not limited to AI Confidence Score, Entity Grounding, Identity Bleed, AI Dark Traffic, and GEO), and all associated tools and documents are the intellectual property of BlueWing Local Marketing.

Client-specific deliverables produced as part of a paid engagement become the client’s property upon receipt of full payment for that engagement.

6. Limitation of Liability

To the fullest extent permitted by South African law, BlueWing Local Marketing’s liability for any claim arising from the provision of services or use of this website is limited to the fees paid by the client for the specific engagement giving rise to the claim.

We are not liable for indirect, consequential, or speculative losses, including loss of revenue, loss of clients, or reputational damage, arising from the use or non-use of our recommendations.

7. Privacy and POPIA

BlueWing Local Marketing collects and processes personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA). Please refer to our Privacy Policy for full details of how we collect, use, and protect your personal information.

By submitting your contact details via this website or via email, you consent to us contacting you in connection with your enquiry.

8. Governing Law

These Terms of Service are governed by the laws of the Republic of South Africa. Any disputes arising from these terms or from our services will be subject to the exclusive jurisdiction of the South African courts.

9. Changes to These Terms

We may update these Terms of Service from time to time. Any changes will be posted on this page with a revised “last updated” date. Your continued use of this website or our services after any changes constitutes your acceptance of the updated terms.

10. Contact

If you have any questions about these Terms of Service, please contact us:

BlueWing Local Marketing

Lone Rock Complex, Unit 4, Lone Hill, Sandton, Gauteng, 2062

Email: peter@bluewinglocal.co.za

Phone: 082 646 4204

Web: bluewinglocal.co.za