You must have a modern marketing strategy for your business to be successful. Many local businesses are using the same approach that they have been using for years. Fortunately, BlueWing offers you a new approach, one that will give you the best opportunity for succeeding even when circumstances are changing around us
The secret to a successful business is to regularly attract more customers and retain these as loyal customers.
The "Messy Middle"
No two prospects are likely to follow the same route to purchase because their journey wanders backwards and forwards, and round and round, before they have made their own decision to purchase your product or service. - Think With Google
The extent to which one can influence the buying route taken by your prospects, determines whether or not they they arrive at your door.
Single Channel Marketing is Dead
Many people start a new local business because they have a great product or service to sell. And they believe that all they need is a few free Facebook posts to get their potential customers to start arriving at their front door. Not so anymore.
Omnichannel (integrated channels) - the New Marketing Approach
"To stay ahead, brands must present a seamless, consistent voice and message across all available mediums, including physical storefronts, social media channels, online, in catalogs and anywhere else you can imagine." ClickZ
The growing of your business means attracting and retaining most new customers that come into your business, while you still are still managing the attraction of new customers.
To retain them you need to interact with them when you meet them face to face as much as possible along their buyer's journey, and build relationships with them. We offer several Solutions for managing you marketing for you.
Think of BlueWing as your Virtual Marketing Department. We'll do the work for you, giving you the time to run your business.
Stats from ClickZ show that brands using as little as three channels in a workflow can generate good results: this could be Google Maps, Google Search and Facebook, for example. Plus flyers or brochures from our Partners, 3@1 Business Center
Purchase frequency: 250% higher on omnichannel vs. single-channel
Customer retention rates: 90% higher for omnichannel vs. single-channel - from ClickZ
Ideal for local businesses of all types. This makes it very easy for your prospects to find your business in a local search and navigate to it with their smartphones.
Ideal for local businesses. Your prospects locate you with a local search on their own smartphone. They can find additional sites to which you are linked, on the Google Search Page.
Through Google My Business, Google is now offering:
Local search is all about smartphones. More and more, people are searching for local options on mobile devices -- and if your business isn't showing up clearly on a mobile, you are missing out on gaining prospects.
BlueWing creates websites specifically designed to promote local businesses. These are a Google Mini Website, a template website or a suitable WordPress website.
We have formed a partnership with 3@1 Appletons Business Centre to provide you with a wide range of printed sales and promotional material.
Mainly used for general connections to small businesses - often home based. We post Google location based information to LinkedIn and automatically send your Google reviews across here.
Mainly used for short, frequent posts, by journalists and celebrities'. We post Google location based information to Twitter and automatically send your Google reviews across here .
A good place for professionals to post to corporates. We post Google location based information to LinkedIn and automatically send your Google reviews across here.
We have a trusted Street View photographer with a Google Approved Camera to take a stunning Virtual Tour of your premises.
Videos are an excellent way of attracting the attention of new customers. We take short, interesting videos for your posts.
We have a number of standard SEO tools and BlueWing SEO Tools that we have created that work in the background to make your business more visible when prospects search for you on Google.
We list your business on more than 20 local directories, using exactly the same business name, address and location as on your Google My Business Profile