We specialize in growing local businesses using Google Maps and Google Search Marketing. Our system is ideal for use on mobile phones, and customers simply searching for your products or services can easily find and learn about your business - wherever they may be in your location.
As your business grows, you get our professional BlueWing Marketing Team to add more sophisticated features, as well as Social Media, which attract even more customers. We interact directly on line with potential buyers and your business becomes more visible, more attractive and more successful.
In this way we turn your customers from potential to loyal. And we grow your business.
"Local Search Marketing (Local SEO) is a branch of SEO that focuses on optimizing a website to be found in local search results."
Local SEO is mainly undertaken with the free App provided by Google, called Google My Business. This App was specifically created manage how your business appears on Google Search and Google Maps
Here are some statistics:
WHAT IS A DISCOVERY SEARCH
This is a search where the customer doesn't know the name of your business or its location
"A Discovery Search occurs when search users have typed in something generic such as ‘plumber near me’ or ‘convenience store open now’ and your business listing has appeared in the local search results "- Jamie Pitman
The results are provided in Google My Business and Google My Business - and we pass these on to you - depending on which Solution you purchase.
Several weeks after being set up with a BlueWing Local Search Marketing Solution for the first time,
a new local suburban cinema in Parkhurst, Johannesburg, grew from 0 to 6,254 Discovery Searches on Google
a local country guest house in Honeydew, Randburg, grew from 0 to 2,136 Discovery Searches on Google
For 3 local businesses that started with the BlueWing GROW Solution and each now having over 7,000 Discovery Searches in one month,
~ 88% of these searches were still Discovery Searches from potential customers in Greater Johannesburg.
Potential customers looking for your products or services can find them by conducting a local search that mentions the product or service they require plus the location in which they wish to find it, e.g. "Pharmacy in Fourways", or "Clinic in Roodepoort".
If customers can’t find it, it doesn’t exist. We get your business found on:
We give your customers the full story of your business, using:
Your Products and Services are displayed on Google Search and Google Maps, with:
We can provide you with a Virtual Tour in your Google profile, to attract customers and encourage their engagement with your products or services.
Virtual tours are not new but with Covid-19 making its appearance, the virtual exploration of businesses and entertainment areas is increasing in popularity.
We create small business websites, containing all the features that a small business could want - at an amazingly affordable price.
Local search engine optimization is special SEO sub-discipline that focuses on optimising a business page or post on the internet to be found in local search results. Such a search is made on Google when a potential customer searches for your product or service plus your location ; e.g.
Ensure your site features on citation sites and online business directories. Not only will this help customers find your business, but featuring your company’s name, address, phone number and website URL (NAPW) on citation sites and adding extra information to business directories will help improve your search rankings.
We enhance two-way online customer contact using the following features in Google My Business:
Coming Soon - the Google Merchant Store has been made available free of charge to most people with Google Accounts, subject to certain conditions - of which we are fully aware. We will shortly be in a position to set this up for you - you pay only for our time.
There are numerous Apps that you can add to your Google Profile, and certain links that your use. Accommodation and Bookings are easily added and can be of great value.
If you are a B&B, Guest House or Hotel you can even have a booking system from Booking.com, Hotels. com, and Trivago, and advice from TripAdvisor
The aim of Google Search Marketing is to get your business found. We can link your business into Facebook and other Social Media. Here we create posts that emphasise the local nature of your business, so as to increase your visibility on Google.